{"id":813,"date":"2025-07-17T19:09:48","date_gmt":"2025-07-17T18:09:48","guid":{"rendered":"https:\/\/aspettandomilanocortina2026.it\/?p=813"},"modified":"2025-07-17T19:18:52","modified_gmt":"2025-07-17T18:18:52","slug":"coca-cola-and-esselunga-join-forces-for-milan-cortina-2026-kicks-off-contest-to-win-games-tickets","status":"publish","type":"post","link":"https:\/\/aspettandomilanocortina2026.it\/en\/coca-cola-and-esselunga-join-forces-for-milan-cortina-2026-kicks-off-contest-to-win-games-tickets\/","title":{"rendered":"Coca-Cola and Esselunga join forces for Milan Cortina 2026: contest to win Games tickets kicks off"},"content":{"rendered":"<script type=\"text\/plain\" data-tcf=\"waiting-for-consent\" data-id=\"1033\" data-bid=\"1\" data-placement=\"1034\">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<\/script>\n<p>Ahead of the highly anticipated Milan Cortina 2026 Olympic and Paralympic Winter Games, <strong>Coca-Cola<\/strong> - global partner of the Olympic movement - launches an engaging promotional initiative in collaboration with <strong>Esselunga<\/strong>, one of Italy's leading supermarket chains.<\/p><script type=\"text\/plain\" data-tcf=\"waiting-for-consent\" data-id=\"1037\" data-bid=\"1\" data-placement=\"726\">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<\/script>\n\n\n\n<p>The goal? To bring consumers to the center of the most important sporting event of the year, giving away unique experiences, exclusive tickets and an avalanche of prizes, simply by purchasing Coca-Cola products involved in the contest.<\/p><script type=\"text\/plain\" data-tcf=\"waiting-for-consent\" data-id=\"1033\" data-bid=\"1\" data-placement=\"985\">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<\/script>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A contest that brings the Games to life<\/strong><\/h2>\n\n\n\n<p>Through a prize promotion active in Esselunga stores, consumers will have the chance to participate in an exclusive contest:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Buy participating Coca-Cola products (including Coca-Cola Original Taste, Zero Sugar, Fanta, Sprite and others)<\/li>\n\n\n\n<li>Enter the contest via the official website or the Esselunga app<\/li>\n\n\n\n<li>Find out now if you've won: tickets to the Winter Olympics, official merchandise, shopping vouchers and other sports-themed prizes are up for grabs.<\/li>\n<\/ul>\n\n\n\n<p>The initiative is a concrete way in which Coca-Cola wants to bring the public closer to the Games, bringing the Olympic spirit into the homes of Italians with simplicity and involvement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>An integrated plan of activities on the ground<\/strong><\/h2>\n\n\n\n<p>But it doesn't end there. Coca-Cola is preparing an integrated communication plan and territorial activations to spread Olympic enthusiasm throughout Italy. Planned activities include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Traveling tours of city centers and shopping malls<\/li>\n\n\n\n<li>Interactive events with special guests and sports ambassadors<\/li>\n\n\n\n<li>Immersive digital experiences designed to make every participant feel part of the Olympic world<\/li>\n\n\n\n<li>Green initiatives, in line with the sustainability values also promoted by Milan Cortina 2026<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Coca-Cola: an Olympic tradition almost a century long<\/strong><\/h2>\n\n\n\n<p>Coca-Cola's presence at the Olympic Games is not new: the brand has been an official partner of the IOC since 1928, and is known for always celebrating sport as a universal language of inclusion, joy and participation. With Milan Cortina 2026, this tradition continues in grand style, putting the public and the territories at the center.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>When sport meets everyday life<\/strong><\/h2>\n\n\n\n<p>Thanks to a partnership with Esselunga, every shopping trip can become an opportunity to dream big. From the supermarket aisle to the Olympic grandstands: Coca-Cola makes possible a journey that starts in everyday life and leads straight to the heart of Olympic magic.<\/p>\n\n\n\n<p><em>To find out contest details, products involved and enter now, visit the official Coca-Cola.com website or check out the Esselunga app.<\/em> <\/p>\n\n\n\n<p><a href=\"https:\/\/www.coca-cola.com\/it\/it\/offerings\/con-coca-cola-ed-esselunga-vivi-i-giochi-olimpici-invernali-mila\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.coca-cola.com\/it\/it\/offerings\/con-coca-cola-ed-esselunga-vivi-i-giochi-olimpici-invernali-mila<\/a><\/p>\n\n\n\n<p><\/p>\n<div class=\"amc-dopo-il-contenuto\" id=\"amc-328570347\"><script type=\"text\/plain\" data-tcf=\"waiting-for-consent\" data-id=\"1033\" data-bid=\"1\">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<\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>In vista dell\u2019attesissimo appuntamento con i Giochi Olimpici e Paralimpici Invernali di Milano Cortina 2026, Coca-Cola \u2013 partner globale del movimento olimpico \u2013 lancia una coinvolgente iniziativa promozionale in collaborazione con Esselunga, una delle principali catene di supermercati italiane. L\u2019obiettivo? Portare i consumatori al centro dell\u2019evento sportivo pi\u00f9 importante dell\u2019anno, regalando esperienze uniche, biglietti esclusivi [&hellip;]<\/p>","protected":false},"author":3,"featured_media":814,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,7,1,16],"tags":[],"class_list":["post-813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guida-per-i-tifosi","category-milano-e-cortina","category-notizie-e-aggiornamenti","category-notizie-e-approfondimenti"],"acf":[],"_links":{"self":[{"href":"https:\/\/aspettandomilanocortina2026.it\/en\/wp-json\/wp\/v2\/posts\/813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aspettandomilanocortina2026.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aspettandomilanocortina2026.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aspettandomilanocortina2026.it\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/aspettandomilanocortina2026.it\/en\/wp-json\/wp\/v2\/comments?post=813"}],"version-history":[{"count":3,"href":"https:\/\/aspettandomilanocortina2026.it\/en\/wp-json\/wp\/v2\/posts\/813\/revisions"}],"predecessor-version":[{"id":818,"href":"https:\/\/aspettandomilanocortina2026.it\/en\/wp-json\/wp\/v2\/posts\/813\/revisions\/818"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aspettandomilanocortina2026.it\/en\/wp-json\/wp\/v2\/media\/814"}],"wp:attachment":[{"href":"https:\/\/aspettandomilanocortina2026.it\/en\/wp-json\/wp\/v2\/media?parent=813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aspettandomilanocortina2026.it\/en\/wp-json\/wp\/v2\/categories?post=813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aspettandomilanocortina2026.it\/en\/wp-json\/wp\/v2\/tags?post=813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}