Ahead of the highly anticipated Milan Cortina 2026 Olympic and Paralympic Winter Games, Coca-Cola - global partner of the Olympic movement - launches an engaging promotional initiative in collaboration with Esselunga, one of Italy's leading supermarket chains.
The goal? To bring consumers to the center of the most important sporting event of the year, giving away unique experiences, exclusive tickets and an avalanche of prizes, simply by purchasing Coca-Cola products involved in the contest.
A contest that brings the Games to life
Through a prize promotion active in Esselunga stores, consumers will have the chance to participate in an exclusive contest:
- Buy participating Coca-Cola products (including Coca-Cola Original Taste, Zero Sugar, Fanta, Sprite and others)
- Enter the contest via the official website or the Esselunga app
- Find out now if you've won: tickets to the Winter Olympics, official merchandise, shopping vouchers and other sports-themed prizes are up for grabs.
The initiative is a concrete way in which Coca-Cola wants to bring the public closer to the Games, bringing the Olympic spirit into the homes of Italians with simplicity and involvement.
An integrated plan of activities on the ground
But it doesn't end there. Coca-Cola is preparing an integrated communication plan and territorial activations to spread Olympic enthusiasm throughout Italy. Planned activities include:
- Traveling tours of city centers and shopping malls
- Interactive events with special guests and sports ambassadors
- Immersive digital experiences designed to make every participant feel part of the Olympic world
- Green initiatives, in line with the sustainability values also promoted by Milan Cortina 2026
Coca-Cola: an Olympic tradition almost a century long
Coca-Cola's presence at the Olympic Games is not new: the brand has been an official partner of the IOC since 1928, and is known for always celebrating sport as a universal language of inclusion, joy and participation. With Milan Cortina 2026, this tradition continues in grand style, putting the public and the territories at the center.
When sport meets everyday life
Thanks to a partnership with Esselunga, every shopping trip can become an opportunity to dream big. From the supermarket aisle to the Olympic grandstands: Coca-Cola makes possible a journey that starts in everyday life and leads straight to the heart of Olympic magic.
To find out contest details, products involved and enter now, visit the official Coca-Cola.com website or check out the Esselunga app.
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