Italy says goodbye to "King Giorgio": passed away Giorgio Armani, master of style and sportsmanship

Milan, September 4, 2025 - An overwhelming silence envelops the city of fashion and elegance. Giorgio Armani, the contemporary wardrobe innovator, has passed away in 91 years old, as announced today by his group. Armani passed away peacefully, surrounded by his loved ones, in the same commitment and reserve that had accompanied him throughout his extraordinary career, working until his last day.

A life dedicated to modern elegance

Born in Piacenza in 1934, Armani left his studies in medicine to follow his true vocation: design. After a stint as a salesman at Rinascente and being discovered by Italian fashion king Nino Cerruti, he founded the fashion house that still bears his name in 1975.

With its debut, they made the unstructured jacket, neutral tones, and persuasive mix of comfort and sophistication famous. By the 1980s, the rise was unstoppable, with Hollywood celebrities adoring its "power dressing" elegance.

King George: an icon of style and discretion

Armani has maintained a rarefied profile, working in the shadows but always at the helm, especially in the last period when, despite poor health, he followed every single detail of his collections, even skipping fashion shows to regain his strength.

His last public farewell came on the occasion of his 91st birthday, when he gave his audience an appointment for September-a gesture of understated elegance, but full of affection.

The designer who dresses Italian sports

But Armani's footprint does not stop at fashion: he has entered the heart of national sports in concrete ways. In 2008 he became patron of theOlimpia Milan, contributing to the club's rebirth with sponsor EA7 , which propelled the team to the Scudetto.

Armani uniforms have dressed the Azzurri teams at the Olympic and Paralympic Winter Games (Sochi, PyeongChang, Beijing and will also be present in Milan Cortina 2026), giving a touch of Made in Italy class to world sports.

A silent farewell, an immense legacy

Armani will receive a private funeral in Milan over the weekend, after a private service in keeping with his style: elegant, understated, without fuss.

The legacy he leaves behind is that of a designer who transformed fashion, launching Empires, working to the end, eschewing media hype. His name will forever remain linked to Italian elegance, modern design, and a sport that has been able to dress its greatness.

If fashion has lost its ruler, the world loses a silent and visionary master. Giorgio Armani dressed generations, becoming synonymous with understated and refined elegance. Today, with his farewell, he leaves behind not only a brand - he leaves behind a style, a model of life. May Italy remember him, always, as a giant who knew how to combine beauty, sport and interiority.